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Lead generation can be useful for any type or size of business, and for both B C and B B spaces. Sixty percent of marketers say lead generation is a key focus for their business. Determining a good lead is more complex than targeting people who have downloaded your whitepaper, and it's important that your sales reps don't waste time calling unqualified leads when there are ways to narrow the pool. When you implement a lead generation program, you increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. The more quality leads you direct to your sales team, the more of those leads will convert into sales. By doing this, you'll be helping your company grow while increasing the credibility of your marketing department by showing tangible results and proving that you're a valuable part of the revenue team.
Lead generation has been around for a long time, but the methods have photo retouching changed and are no longer limited to finding a customer at the beginning of their sales journey and sending the sales team to them. The self-directed buyer is inundated with information, so finding new and creative ways to cut through the static and reach potential customers is vital. Instead of finding customers through mass advertising and emails, sellers must rely on being found and building relationships with their buyers. In the age of information abundance, marketing is undergoing a great change. Customers are now smarter, more connected.
More informed, more influenced and socially influential, and less likely to respond to campaigns. Marketing has to create content that people really want. –Tim Barker, DataSift generation-of-opportunities Common Problems Lead Generation Can Solve Simple batch and burst advertising doesn't appeal to the self-directed buyer, and having a robust lead generation program can help you navigate the new complexity surrounding lead generation. Below are some problems that lead generation can help solve.
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