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Increase-b b-inbound-marketing-turnover ) Leverage existing content to accelerate sales It might seem like trivial advice, but it's not that obvious. If you're already publishing lots of educational articles on your company blog to attract and convert visitors into leads, why not let your sales team leverage them to spee up the sales process? CRMs connecte to the marketing platforms available today make it very easy to track prospects' activities on the site: which articles they read, what they clicke and what premium content they downloade.
Now the salesperson can propose relate materials to continue engaging the lead and anticipate their possible wedding photo editing service objections. inbound-marketing-increase-b b-turnover Practical guides, infographics, eBooks and whitepapers are excellent formats for conveying the value of the company's proposal, without however being too promotional and impersonal like a brochure. As the contact progresses along its path, the contents will become more in-depth and will direct him to the actual commercial meeting. Another moment of smarketing collaboration is the mapping of existing content in the buyer's journey to always know with certainty what to send, to whom and when.
The prospect's experience will therefore be base on information and the relationship of trust create with the company helps to close the sale more quickly. ) Improve lead nurturing campaigns We have talke extensively on this blog about how % of leads, although qualified, are not ready either to purchase or to meet with the seller. For this reason the lead nurturing process becomes indispensable ( read the meaning of lead nurturing here ). What the company communicates or does not communicate to these contacts in the weeks following the conversion has a very strong impact on the future purchasing decision.
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