SEARCH INTENTION OF THE USER

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To know how to design your text content, you should check a few things beforehand. Because not all content is the same. There are different ways to design your content: pure text with paragraphs and subheadings Text with lots of media (images and/or videos) Text with (check) lists Text with tables detailed and holistic guides Text with the combination of different types In addition, the length of the text also varies - for example, detailed, holistic guides require significantly more text than tutorials with lots of pictures and checklists. But what does this depend on? From the search intention of the user .

The search intention (sometimes just called user intent) refers to the user's search intentions : why is the user looking for the term? There is always a reason behind every search query and usually it is one of these three reasons: The user wants to know something . The user wants to  Australia Phone Number Data do somethingbuy something). The user wants to go somewhere to the nearest organic store nearby). If you know the reason for your keyword, you will also know more in which direction your text needs to go. If your text doesn't match what the user was looking for, they'll leave your page straight away or won't even click on it.



But how do you find out the user intention? Either directly via the keyword, because the search intent can already be recognized from this (e.g. “buy a summer dress” or “wedding photographer Berlin”). Or you can look at what the competition is doing. To find out, simply look at the top 3 or top 5 Google search results for the respective keyword. Because Google only shows relevant content in the top positions because Google only wants to provide its users with the best results.