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Evaluate visitor demographics, interests and behavior on your website. analytics Screenshot by Britney Steele 3. Find your niche keywords Now it's time to start doing some research on other businesses in your niche. Doing this will help you find relevant keywords that your target customer uses in search engines. Use a keyword research tool like Ranktracker's to conduct competitive analysis . When you enter relevant keywords into the search bar, they receive an SEO difficulty score that can help you identify keywords with low competition. The lower the score, the less competition there is and the easier it will be to rank for that keyword. keyword finder (Image Source ) For even better rankings, pay attention to long-tail keywords.
These types of keywords are great for targeting because they are more specific and have low competition. Additionally, ranking for long-term keywords can increase your odds of converting leads into paying customers. This is because the more specific a customer is in their Hong Kong Phone Number Data search query, the closer they are to making a purchase. Let's look at an example. Let's say you run an online boutique that sells women's clothing. A more general keyword to target might be "women's boutique." But a long-tail keyword might be “women's boutique with next day delivery.” This keyword is much more specific and the potential customer probably wants to make a purchase right away.
And they want to receive their products as quickly as possible. Here's another example. Navigating the competitive landscape of niche industries such as metalworking can be a challenging endeavor. These industries often consist of highly specialized products and services, making it vital to identify the right keywords to stand out. Take, for example, the lathe market, which is a key player in any manufacturing facility. When analyzing the search competition for " industrial lathes", it can be seen that there is fierce competition on the search engine results pages (SERPs). Google Screenshot by Britney Steele However, you can create a different niche for your brand by digging deeper and targeting more specific keywords like “high precision gun repair lathes.”
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