Creator is a good choice for artists,

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Creators and even electronics manufacturers. Creator Brands like to show the creative process. They get ecited about it, they use metaphors, symbols or storytelling. Eamples from popular culture: Dr. Emmet Brown from Back to the Future, Salvador Dali. Brand eample: Lego. Just look at the brand's slogans: "Just imagine..." and "The Toys That Are New Every Day" to know that we are dealing with an innovator who wants to invite everyone who wants to join in the fun. Other Brands-Makers: Apple, Mark Jacobs. . The archetype of the Władca brand This archetype primarily seeks control. He knows this is the best way to avoid chaos. The ruler can be recognized by his "classy" appearance.


He behaves in a dominant manner, but at the same time leaving a strong sense of responsibility, stability and control. Ruler brands are often associated with wealth and success. Their goal is prosperity and success, which they willingly bestow Middle East Mobile Number List upon their loyal subjects. They are confident, responsible, in control of their lives and epect the same from others. Rulers see themselves at the top and aggressively defend that position. Brand Rulers often use sophisticated language, which they weave into simple, short sentences.





This makes them sound strong, authoritative and confident. Eamples from popular culture: Don Vito Corleone, The Sun King. Brand eample: Mercedes. Pay attention to the photos that are used in brand communication. Whether it's a limousine or an off-road vehicle, the cars always look invincible and powerful. Also the slogan "The best or nothing" or "When something doesn't eist you invent it." underlines Mercedes' undivided domination of the market. Even the funny ad with the hen showed above all stability, regardless of the circumstances. Other brands: Luis Vuitton, Role . Opiekun brand archetype The goal of the Guardian is to serve. Caregivers are compassionate, generous, and often have maternal or paternal instincts. They want to be with the recipient, help them develop and achieve success.