How Intent Redefines the Marketing

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The purchasing journey is now an adventure of your choice. It's omnichannel . Someone in the awareness stage may be just a click or two away from the purchasing stage. Of course, there is no one-size-fits-all marketing funnel for all products and services, and in fact most journeys don't look like a funnel at all. They look like pyramids, diamonds, hourglasses and more. The most important thing is to understand how your customers reach.
  
With the rapid growth of social media, influencer marketing, and content marketing, buyers have the opportunity to educate themselves long before making the decision to connect with a seller. We now expect an immediate response in the moments Job Function Email List we want to know, do and buy. And all these moments full of intentions are creating forms of travel as unique as each of us. In many ways, intent is redefining the marketing funnel.



The actual process “looks more like a complex web of detours, alleys, alternative entry and exit points, external influences, and alternative resources” thus making marketing's job even more difficult.  Marketing in the ne For more details, I highly recommend reading Think with Google's post: Funnel . Today's marketing funnel uses an omni-channel funnel must be personalized and omnichannel . After all, this is how people experience the Internet in general.