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Rakhi96

Each letter is a struggle for the reader’s interest, therefore, in order not to end up in spam, you need to think through the topics, presentation and design of your mailings in advance. Don't bombard people with information that is useless to them - quality is more important than quantity. Email marketing is a long-term endeavor. You shouldn’t expect instant results from a newly launched newsletter: a sharp increase in sales or an influx of customers. out your customers is stored. Almost every email newsletter service has integration with CRM.

Look at the statistics for each letter: openings, readability, transitions seo expate bd to the site, unsubscribes. If your numbers drop or remain low, test new hypotheses and improve your content, but don’t rush to unsubscribe. The advantage of email marketing in is interactivity. You can take a survey, make an appointment with a doctor, or specify a convenient delivery time right in the letter. Such opportunities shorten the customer’s path to purchase and increase the ROI of mailings.



Emails are focused on communication with “warm” clients, but you can also work on warming up a “cold” base (email-outreach, that is, mailing with a large reach). Remember that the recipient base should be as homogeneous as possible, and the offer should be clearly formulated. If there are still few “warm” customers, we advise you to consider other communication channels for repeat sales. For example, start a blog with articles about the company’s products or a YouTube channel with training videos.