Effect on the rankings of your website

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One update is bigger than the other and the impact on the rankings will therefore also differ per update. In this article I consider the four most recent major Google updates. This way you are fully up to date and you can adjust your SEO strategy accordingly. Core Update – January Google occasionally launches a broad core update in which adjustments are made to the algorithm. Obviously, this can have both a positive and negative. With the core update in January.

No new specific points were passed on that you should pay attention to. However, Google has referred to an earlier checklist with which you can determine whether your website may have been affected by the core update. This checklist is an instant manual for photo editor your SEO optimizations. So worth watching! Google BERT – October The update Google BERT (Bidirectional Encoder Representations from Transformers) is the biggest update in years. This update affects one in ten searches. It mainly affects longer searches.



BERT determines the context of the search query based on artificial intelligence. This allows Google to understand much better what the user expects and can show more relevant searches. The reason for this is mainly due to the emergence of voice search . People are increasingly searching with long sentences that they record via the telephone, laptop or a smart home device. Website structure What can you do to respond to this Firstly, a good website structure is very important. So make sure that the URL structure is logical and easy to read for Google.