Stick to evergreen topics
According to data released by Highspot, in fact, 74% of the buyers interviewed prefer to continue the purchasing process with the sales representative who was the first to be able to share an innovative point of view and a concrete value to help him solve his problem . Sales enablement responds perfectly to this need, strengthening collaboration between salespeople and marketers, with the result of having effective content for each phase of the sales process.sales enablement smarketingThis is what is called a smarketing department, a strategic and effective union.Content marketing techniques - in particular - and sales, to gradually involve prospects and accompany wedding photo editing service them towards the purchasing decision. Download the ebook In some cases, the fracture between sales and marketing has worsened with digitalisation, because the reasons for discussion have increased, such as the quality of leads and the lack of feedback on shared content. For the sales force , part of the problem lies in the difficulty of quickly finding the most up-to-date content for a specific topic that is also suitable for a particular phase of the buyer's journey.
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It therefore happens that, instead of responding to the request for contact with an in-depth guide to the best solutions for the supply chain - to cite an example - the salesperson sends the institutional presentation of the company, perhaps updated independently with some new features of the range offered, without colleagues responsible for communication are aligned. In this way, there is no coherence with what is shared with external interlocutors, a lot of time is wasted creating ad hoc content, communications are not controlled and the frustration of marketing increases, because their work is not appreciated, nor put to good use.
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