ONLINE SALES: Learn how to manage large volumes of calls on WhatsApp
If you've already used WhatsApp Business to make online sales , you'll certainly know that the difficulty in responding quickly to chats increases as your company grows. If you don't already use WhatsApp to communicate with your customers, it may seem costly to have yet another channel to handle. For both scenarios, there is a simple way to use WhatsApp Business and manage large volumes of calls. Here, you will find out how ChatGuru is able to help your business deal with large quantities of chats, automating various stages of communication and measuring performance. First, however, let's address the importance of this platform for company communication and how it benefits your sales team and your results. Why should WhatsApp for Business be at the top of your list of communication channels? WhatsApp is nothing more than an online instant messaging application, similar to text messaging. Created in 2009, the platform reached, in 2022, the mark of 2 billion users worldwide, doubling in size since 2017, when it reached the first billion users.One of the most used messengers in the world, the application was purchased in 2014 for US$22 billion and currently belongs to Meta, formerly Facebook. In Brazil, the application is one of the most popular. According to a survey carried out in December by Mobile Time and Opinion Box, with 2,036 people who have smartphones, WhatsApp is the most used application by Brazilians. Leading by far, the app is present on 54% of smartphones in Industry Email List Brazil, followed by Instagram (15%) and Facebook (7%). When it comes to the apps that Brazilians spend the most time on during the day, the leadership is repeated WhatsApp has a 33% market share, while Instagram has a 27% market share . After that, Facebook has a 10% share and YouTube has a 7% share. Most of these applications are displayed on the main screen of smartphones, which is not surprising. WhatsApp was detected on 54% of cell phones in December, demonstrating stability compared to the previous year.
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Instagram (42%) and Facebook (37%) showed a reduction compared to the previous year, when they were 45% and 43%, respectively. How is WhatsApp beneficial for your company and sales team? WhatsApp's numbers demonstrate the power of the platform, and offering an e-commerce connection through it will put your company within reach of your target audience in a simple way. WhatsApp offers several advantages and features that make it ideal for your business, whether it is 100% online or not: With WhatsApp, you can create a verified business profile so that your customers can quickly identify who they are talking to your store. Furthermore, they will have access to all the important information they may need at first, such as address, opening hours, contact number, website, among others; The “Click to Chat” feature is a way to invite your customers and potential customers to start a conversation with your company quickly, without the need to save your company's number in the phonebook; WhatsApp makes it possible to send and receive text messages, audio, images, videos and calls from anywhere in the world.
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